We here at mailingmanager are great lovers of two things – correct email marketing and the livelihood of our furry friends. This is why we have joined up to EMAPP (Email Marketers Association for Puppy Protection).

It has recently come to our attention that every time someone uses a purchased mailing list, a puppy dies. The use of list purchasing is not only bad for puppies, but also very harmful to your company.

Emails sent to purchased list are very rarely welcomed by the recipient. Yes, the campaign will raise awareness of your company but not in the way you are hoping. Instead, it cheapens your brand to a great deal of the list – think of it like a phone call on your lunch [...]

I was looking at some statistics and reports recently and it really got me thinking about the implications that it could have on the email marketing industry.  In the next couple of posts, I will be looking at two of the biggest factors that may very well shape the email marketing world for the future.

According to facebook, a quarter of their users access their accounts through mobile phone devices and are twice as active as regular users.

The figures have risen from 5 million users in 2008 (source) to 150 million in 2010 (source) with 50 million of those new users coming in the last 6 months.  This, it seems is just the beginning.  With Android [...]

The most common mistakes that people make when creating their email marketing campaigns

Here are some of the most important dates for the Summer. We thought we’d provide them for you so you can plan ahead and see if you can tie in any email campaigns to it.

June 2010 Holidays and Events

June 10 (Thursday) Isle of Wight Festival (through June 13) June 11 (Friday) Rockness Festival (Scotland) (through June 13) June 11 (Friday) Download Festival (England) (Through June 13) June 11 (Friday), 2010 FIFA World Cup South Africa, Match Schedule (Final Match in Johannesburg, through July 11) June 16 (Wednesday) GoodFood Show (England) (through June 20) June 20 (Sunday), Father’s Day June 21 (Monday), Wimbledon 2010 (through July 4) June 23 Glastonbury Festival (through June 27)

July 2010 Holidays and Events

July 1 (Thursday), Canada [...]