These tips aren’t just about getting a vast amount of new subscribers, they’re designed for you to get a healthy list of active and interested subscribers.

1. Don’t make joining the mailing list mandatory when purchasing something from you.

   We all want to make our mailing lists increase, that’s a given, but there’s no need to increase it for the sake of numbers.  This will undoubtedly lead to an increase in recipients but it’s guaranteed that quite a few will be switched off from your messages.  Leave the “join our mailing list” check box unticked and try and entice them in with what you promise your content will have. 

2. Deliver what you Promised

   If you’ve promised that you’ll send them the most up to date information on new stock and sales, make sure that’s what you actually send them.  There’s a certain level a trust placed on you when a subscriber joins your mailing list and to break that by sending content that you didn’t promise will ultimately result in subscribers losing interest and not opening your communications in the long run.  For an example of how you should and shouldn’t carry this out, see my previous post on this subject.

3. Positioning of Subscribe Button

   Something as small as this can make all the difference.  Many articles I’ve read in the past have shown up to a 400% increase in subscribers joining their mailing list solely on the prominence of the subscribe button on their site.

4. Go beyond expectations

   Something I outlined in my previous post, is going above and beyond what you outlined your subscribers would receive from you.  Giving them a voucher or discount off of future purchases from you can really impress your subscribers, especially when they weren’t expecting it.  Word spreads when something like that occurs and can result in mailing lists expanding quickly.

5. Be consistent

   Try and send regular mail-outs to your subscribers.  The worst thing you can do is leave it for several months and then start sending out again, expecting your subscribers to still be interested in what you have to say.  Regular, relevant campaigns are the essential ingredient to growing and maintaining your subscribers.

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list building

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