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An introduction
I just realised I hadn’t actually introduced this blog. Basically, I’m writing primarily for the users of our systems, to try and help them improve their campaigns. Though that doesn’t mean anyone else can’t help themselves!
Basically, I’m going to trawl through the blogs and articles each day and write up on the topics that are being raised. I’ll link through to each article i read so if you want to read more you can see the full story. I understand that a lot of you aren’t going to have the time (or patience) to read through all these things so I’ll just highlight the points made and then show you how you can integrate the findings into your own campaigns.
Also, if you want me to look into a certain subject regarding email marketing, just contact me at alex@ihm.co.uk and i’ll look into writing something about it.
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