I recently received an email from a major company outlining some changes to the way they’d be sending me emails.

They outlined the recent attempts by fraudsters pretending to be them and told us how we could recognise that the emails were from them.

One of them which made great sense to me was that the email would always be to sent to us with our first name in the email, such as “Dear Alex” instead of “Dear Customer”.

It’s a very simple method that really could boost your recipients confidence in your mails and also help in preventing any of your recipients being scammed.

Other helpful links of personalisation fields:

Email Segmentation for Small Businesses

Managing Multiple Sources for your e-mail file

And whilst you’re there, go to no man is an iland to view a recent series of posts about personalisation.