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How have Hovis got away with this?
So I received this email from Hovis the other day and it got me thinking – how exactly did they get away with that?
So for all you eagle eyed people out there, yes you’re right, there is absolutely no unsubscribe link…(pause for a collective email marketing gasp)…
I was literally in shock that a company of Hovis’s size could actually disregard the absolute fundamentals of email marketing.
But then I re-assessed the situation. When I first opened it, my only thought was “oooh free coupon”. It wasn’t until I actually went into email marketing mode that the unsubscribe became apparent.
It’s always hard to now think on the other side of the fence of email marketing as most recipients still aren’t really that proactive with email marketing regulations.
Now there is a very good chance that this email got an amazing amount of Spam complaints but I’m just wondering whether they didn’t receive that many as it was essentially an e-coupon, and who wants to turn down free stuff?
This is especially so as bread is virtually consumed by everyone in this country and getting a reduction on it is always welcomed.
I’d love to hear your thoughts on this. Put yourself in a consumers position – would you really mark it as Spam when they’ve just sent you a discount on something you’re likely to buy anyway?
Tags
email marketing campaign | email marketing strategy | unsubscribe link
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