Jan27th

Making your campaign more interesting

2010 is about having interesting, engaging emails to send to your subscribers. With your recipients receiving more and more marketing messages, yours really does have to stand out from the rest.

This is why whenever we speak to prospective new clients, we always tell them they should be building lists of their own customers and potential customers*. People are receiving enough emails from the companies they have requested information from, without other unwelcome senders getting in on their precious inbox space.

So for the legitimate senders out there, here are a few suggestions on what can help your campaigns have that little bit extra…

Be experts in your field

If your company happens to be in an industry that your recipients are genuinely going to be interested in, why not write articles that relate to your industry on a whole.

Say you’re in the cosmetics & beauty industry, you could be writing articles right now about tips for good winter skin and hair. At the end, recommend some of your products as a good example of what could be used. Not only are you selling on your products but also offering information that people will be interested in and forward on to friends.

Have additional, useful information

We all seem to be obsessed with gadgets, apps and time saving devices nowadays. Take this idea on board and try and incorporate this into your campaigns.

For instance, if you’re a financial company you could be having interest rates and projected changes to it as a small widget-like section of your email. If you’re a last-minute holiday company, why not display the weather forecasts of some of your most popular destinations?

Humour

This is a tough one to integrate into your campaigns but does work. Think about it, what is the one thing that gets sent to you via email that you will forward on? Jokes, funny stories, random facts etc all seem to be the things you’ll take some time out to read through.

I recommend using this with caution though as humour is something that if not done absolutely right, can cause offence to some.

Not all of these ideas will work for you (maybe none of them), but hopefully this will give you some inspiration for own campaigns.

If you do have any other ideas about what you can do or have done, please contact us via the comment box below or via our twitter page – I’d love to hear how people have innovated in this area.

Other useful posts that will help on this subject:

Email Campaign Life Cycles

Maintaining Engagement and Sometimes Forgetting Targeting

Passive Segmentation

*For any prospective clients who may be reading this – as some personal advice, we do recommend that you use your own data and then tell you we won’t allow you on our system with purchased or rented data. Please view our anti-spam policy for more information.