It’s starting to become a much more prominent subject in the email marketing world, and for certain companies could very well improve your campaign greatly if you consider the mobile recipient.   

The problem for your company is whether you should be considering the mobile recipient or not.  At the moment the mobile market isn’t big enough to be across the whole general public so some companies may not need to consider it just yet, but for some it could greatly increase the success of the campaign. 

The companies that will most probably benefit the greatest will be the business 2 business (b2b) companies.  If you think of all the people that cannot leave their work emails alone when they’re out, you can suddenly see a hidden market.   

The problem with your email now is that a lot of the PDA’s and phones don’t receive emails in HTML format, meaning that you’re email will just come up with a load of HTML code on their phone.  That could mean disaster for your email campaign as not only have you not managed to grab their attention on their phone, but they have also marked the message as read by opening it on their phone; meaning that you will completely lose your potential customer. 

To counter this problem, insert a “view text version of the email here” link at the top of the email to allow the mobile recipient to read your message. 

Another idea that could work effectively would be with the new coining of Bacn emails.  If you haven’t heard of this click here to read more about what this is.  Basically, Bacn is messages that sites such as Myspace or Facebook would send with notifications of new messages etc. 

There has been questions raised on how this can be capitalised on as people find the emails unimportant and Mark Brownlow has stated already that it is down to the email marketers to make the mail engaging and valuable to the customer.

 I think there might already be a certain audience that find this mail engaging.  As around 75% of companies in the UK have blocked sites such as Myspace and a large amount have blocked free email sites such as Hotmail, you will see people resorting to using Mobile Internet to check their messages; opening up an opportunity for email marketing.

mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns.  Visit the website or contact the company on info@mailingmanager.co.uk

This entry was posted on Monday, September 10th, 2007 at 4:49 pm and is filed under newsletter design, email design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.