My thoughts on Unsubscribe Links
I received an email earlier from a company I no longer wanted to receive emails from but knew I had opted in for in the first place. It got me thinking as I tried to unsubscribe from it, how important easy unsubscribe links are.
Now be honest, how many of you have seen an email you’ve received but either no longer require its services, or have had enough of the constant barrage of email promotions they have sent (I’ll talk about that problem another time) and just decided to press the spam button to stop them sending to you again? I’m afraid I am one of the people who have to say ‘yes’ to this question. And I almost did it again with the email I was trying to unsubscribe from earlier. Had I not been working in email marketing, I would have tapped that spam button straight away.
Now obviously I didn’t do it this time just because of my job and out of respect for how hard it is to get a high level of deliverability at the moment. But I also have the knowledge of being on the other side of the industry, and know how much I didn’t care about deliverability then.
So here’s my thought…. Instead of placing an unsubscribe link at the bottom of the page, why not stick it right at the top of the page. Maybe even have a think at where the spam button is in Yahoo! and Hotmail browsers and position it as close to that as possible. Ok, it’s not the most attractive first thing to look at, but if the link is in eyesight of the spam button when the email is first opened you stand a much greater chance that the recipient will choose to just unsubscribe from you. And let’s face it, deliverability and avoiding the bulk folder is the priority.
mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns. Visit the website or contact the company on info@mailingmanager.co.uk