What’s in store for Email Marketing in 2010The start of the year always seems to be a time for marketers to take stock and start planning for the forthcoming year.

Over the past year we have seen some parts of the email marketing industry progress and become more prominent whilst we have also seen announcements which mean certain aspects of email marketing will stay the same for quite some time.

Domain Based Reputation

One of the big issues to arise for me is ISP’s adoption of domain based reputation.  There’s a couple of great articles on it here:

Times are changing for E-Mail Marketing The coming gold rush with domain based reputation

In a (very small) nutshell, this potentially could mean that [...]

We’d just like to take this opportunity to wish you all a very Merry Christmas and a prosperous New Year.

We’re very excited about 2010 here at mailingmanager - with a new site and later on in the year a brand new system being released; 2010 is looking like it’s going to be a big one for us.  Keep in touch with us on Twitter to be kept up to date with our progress.

Our offices are closing on the 23rd December and will open again on the 4th January.  During this period there will be no phone support but you can still submit support tickets by emailing support@mailingmanager.co.uk if you have any problems that need answering.

Otherwise, we will see [...]

In the build up to our new website design, we’ve now got our blog redesigned and in my opinion, looking great.

To celebrate, we’ve decided to do a double blog post series with our IHM web design team.

This series is a look from two different angles of the email marketing world.  My posts will be based upon the fundamentals of email marketing whilst Chris’s (one of our designers) posts will be based purely on the design aspects of the campaign.

First up is Chris’s choice of email – One from Font Shop Digest.

The subject line is a bit of a tame affair (Digest | FontShop News | October 27, 2009).  It repeats the send from name in the Subject Line which [...]

In my previous post I looked at varying the type of email you send out to keep your campaigns from becoming stagnant. 

The reason I like this kind of planning is that it keeps the creator engaged in what they’re doing, which in turn keeps the recipients engaged.  This post is along the same lines again with another way to keep yourself engaged in the email marketing you’re carrying out.

If you haven’t got a dedicated email marketing employee in your business you may find that email marketing is still a bit of a side thought.  The structure will remain the same for a long time until it is blatantly obvious that it isn’t performing how it [...]