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Apr26th

Successful Social and Email Integration: Have you got the right Company Personality?

Make sure you are carrying out a successful online campaign by ensuring your social and email presence is best suited to your company

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Apr21st

The Future of the Socially Aware Email Marketer

Email Marketing, as with any technology based industry, is constantly evolving. Recently though, through major software releases and changes to protocols from ISP’s, it has become a bit clearer what the future has in store for the email marketer.

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Mar23rd

Using Triggers to Combat the Mobile Marketing dilemma

One of the main drawbacks that I can see with the rising popularity of smart phones is the knock on effect it will be having on conversion rates for email marketing.

I personally know that I receive a lot of marketing emails and do read a good majority of them on my mobile.  I will see products that I like and am interested in knowing more about, but I’m not about to go through the hassle of searching for a product online with my mobile – I normally just say that I’ll look at it later on and then forget about it.

I’m pretty sure I can say with confidence that [...]

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Mar3rd

Avoiding Blacklists & Good Sending Practices

We recently wrote a blog post on the new spamhaus domain blacklist and what that means for your company.  You can read that here to get up to date on the subject.

We thought we’d carry on this subject to offer you advice on how to make sure that you are doing all you can to avoid the domain blacklists.

Self-Built Mailing Lists

Arguably the best thing you can do to avoid blacklists is have an opted in, self-built list.  The reason for this is that the people on that list have specifically asked for your emails to be sent to them and they will be much less inclined to report it as spam if they have [...]

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