We’d just like to take this opportunity to wish you all a very Merry Christmas and a prosperous New Year.

We’re very excited about 2010 here at mailingmanager – with a new site and later on in the year a brand new system being released; 2010 is looking like it’s going to be a big one for us.  Keep in touch with us on Twitter to be kept up to date with our progress.

Our offices are closing on the 23rd December and will open again on the 4th January.  During this period there will be no phone support but you can still submit support tickets by emailing support@mailingmanager.co.uk if you have any problems that need answering.

Otherwise, we will see [...]

In the build up to our new website design, we’ve now got our blog redesigned and in my opinion, looking great.

To celebrate, we’ve decided to do a double blog post series with our IHM web design team.

This series is a look from two different angles of the email marketing world.  My posts will be based upon the fundamentals of email marketing whilst Chris’s (one of our designers) posts will be based purely on the design aspects of the campaign.

First up is Chris’s choice of email – One from Font Shop Digest.

The subject line is a bit of a tame affair (Digest | FontShop News | October 27, 2009).  It repeats the send from name in the Subject Line which [...]

In my previous post I looked at varying the type of email you send out to keep your campaigns from becoming stagnant. 

The reason I like this kind of planning is that it keeps the creator engaged in what they’re doing, which in turn keeps the recipients engaged.  This post is along the same lines again with another way to keep yourself engaged in the email marketing you’re carrying out.

If you haven’t got a dedicated email marketing employee in your business you may find that email marketing is still a bit of a side thought.  The structure will remain the same for a long time until it is blatantly obvious that it isn’t performing how it [...]

Read a great post on Mark Brownlow’s page the other day – The slow death of your email (and how to stop it)

For me, it raised something which I had been thinking about recently and even wrote briefly about in a previous post re-activating inactive subscribers.

In Mark’s post, he raised the issue that throughout time the response rate declined for his subscribers.  He mentioned many factors which may have caused this steady decline with the two most prominent being:

The first of these points is one which should shake up anyone who [...]