As I read up on the latest report about subject lines (find it here) I thought I might as well look through my own inbox and see what I liked and didn’t like and why.

I never sign myself up to receive email newsletters just so I can analyse them, so my response to these newsletters will be from a prospective consumers perspective.

Maharishi - Maharishi Easy Summer 2008: Brick Lane Store now open

I am always a bit disappointed with Maharishi.  The dphmi site has some great clothes on it but the emails they send out have absolutely no consideration put into them.

Okay, so this was never really going to grab my attention that much, I don’t live in London so don’t really care about a new store opening, so I can’t really judge whether this would grab the people of London a bit more than me.  I opened the email just now anyway to see what was going on (for the sake of this blog) and found something that I might have been slightly interested in…..a 70% off sale!!!

Who exactly thought that wasn’t worthy of subject line status?

I also noticed that they have repeated their company name in the subject line which is always a no-no and pointless.

Could’ve probably fit “up to 70% off” in that space….

Chemical Records – Biggest Ever Chemical Clothing Sale – You heard it here first!

I like this subject line, a lot.  If you’re looking to buy some clothes and you see the words “Biggest Ever Sale” you’re probably inclined to at least have a look. 

Couple that with the “You heard it here first” gives it a certain sense of urgency.  It’s like you’ve been let in on a secret that everyone will know about soon, so you’ve got to hurry to get those bargains.  I can also see there subscriber base becoming more attentive to future messages because of a campaign such as this.

Like the easily led person I am, I purchased from them.  I regret nothing.

Urban Industry – The Massive Urban Industry Store Summer Sale in now on

A rival of Chemical Records, Urban Industry also decided to launch their sale at the same time.  Though it will attract interest, when put in comparison to the Chemical Records subject it seems a lot less attractive.

Apart from that everything seems fi……wait a second, they’ve misspelt is in the header.  Woops…..

eBuyer -  HP 530 2gb memory Laptop only £269.97 @ebuyer.com

I’m actually looking into the possibility of buying a new laptop so this was going to interest me.  Still though, I will stay objective in analysing the header.

I’ll start off with the small gripe of having the companies name in the subject line after having it in the send from name…right that’s the bad stuff over with…

I like the fact they are putting the price in.  I think if there is a sale on or you are aiming at the price orientated market (and in these financial climates, who isn’t?), then price will entice more recipients to have a look.

As you may have guessed, i’m on a budget and the fact they have put a small bit of specification (also a selling point), interested me further and made me go and have a look through onto the site. I didn’t purchase (which is the ultimate goal of these) but that’s only becuase i’m half serious about a laptop. If I was more serious about going through with it, there’s a very good chance it would be through ebuyer.

This entry was posted on Tuesday, July 1st, 2008 at 3:42 pm and is filed under subject line. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.