The Checklist for a Good Email Campaign  I was reading a blog on the EEC by Jeanniey Mullen earlier which brought up an interesting checklist for a successful campaign.  This, it has to be said is the foundations of a good campaign, and a lot of work will still have to be done, but as long as you have these basics then you are putting yourself in a good position for a successful campaign. 

“1. An opt-in list. Wherever you have your list stored, make sure you have access to the original source of permission.

2. The “from” name you want to use.

3. The “reply to” email address that someone will check (or, if you are a company that cannot check these messages for security reasons—ex. pharmacy companies—a strong disclaimer that replies will not be read).

4. A really good subject line—not something catchy, but something that creates trust and interest in opening the email.

5. Links that work inside the content even if images are blocked. Yes, yes, you need to worry about the content, the layout and the coding, but as an absolute must-have, make sure the links work.

6. An opt-out link with a mailing address.

7. A strong reporting system on the backend to track bounces, opens and clicks.” 

I think this is well worth looking back to whenever you’re about to put out your new campaign. www.mailingmanager.co.uk

mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns.  Visit the website or contact the company on info@mailingmanager.co.uk

This entry was posted on Wednesday, September 5th, 2007 at 9:49 am and is filed under deliverability, newsletter design, email design, spam filters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.