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	<title>Comments on: The Importance of the Email Subject Line</title>
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		<title>By: 3 Signs that your campaign isn’t working (and how to fix it) &#124; email marketing uk - mailingmanager.co.uk</title>
		<link>http://email-marketing.mailingmanager.co.uk/the-importance-of-the-email-subject-line/comment-page-1#comment-785</link>
		<dc:creator>3 Signs that your campaign isn’t working (and how to fix it) &#124; email marketing uk - mailingmanager.co.uk</dc:creator>
		<pubDate>Thu, 14 Feb 2008 10:29:40 +0000</pubDate>
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		<description>[...] in the email, but not letting the world know about it in the subject line is a cardinal sin.  The subject line needs to be a very short summary of what they can expect inside.  Scrap the “March 2008 issue [...]</description>
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