I received two emails last week that provoked me to do another review blog; both for different reasons.

First up is an email that I received from betfair. Though you can’t really read what the email says from this screen print, you can still get the idea of the email. This is because of some great call to actions.

As I’ve mentioned before, a lot of people will just scan read the email, so you need to get your main points across to them without having to search for them.

Betfair have done this really well with the main points placed down the right hand side on large, clickable footballs. Couple this with an eye-catching design and an intriguing subject header (“is this the game you want both teams to lose?”) and you’re increasing your chance of grabbing your subscribers attention.

The finishing touch that I really liked (but unfortunately you can’t see) was the animated bottom of the email. The crowd at the bottom of the page are there cheering as an animated gif.

For me, this worked really well as I actually did scan read the email and then got to the bottom, was impressed with the email so actually read through the rest of the email.

Well done betfair.

Next email review coming up….