Ok so we all know about the text vs HTML debate that has gone on forever (If you don’t know about this, the answer is to send it multi-part), but when can text emails be a hands-down, more effective form of contacting your recipients?

I read an article recently (there’s a link in my “back from the dead” post) that had a good point about using text-only campaigns to get a fast turnaround response.  In the example it used a baseball (rounders) team that managed  to sell a massive amount of tickets by sending out a text-only email to their mailing list.  Apart from the fact I was massively shocked at how big little league teams’ stadiums are (size of championship teams!), I was impressed to see the use of text campaigns and how successful they could be.

By using a text email campaign  you are less likely to get picked up in Spam filters (no HTML coding to get caught in the content folder).  This also means that delivery rates will increase somewhat as your emails will bypass the majority of filters (just make sure you avoid those “spammy” words). 

So you see, a good campaign can be constructed by using text-only emails.  Now don’t get me wrong here.  Don’t go crazy and delete your html template and convert to text just yet.  I think the best thing to do is combine both of them; HTML for long term branding of your company and text emails for short-term turnover offers. 

mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns.  Visit the website or contact the company on info@mailingmanager.co.uk

This entry was posted on Wednesday, October 17th, 2007 at 2:43 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.