I know I keep going on about this but I do feel it is really important to keep your list well maintained.  This article by Wendy Roth outlines some great pointers for you to keep your list in tip top shape.

I know it may hurt to get rid of some of your subscribers.  Especially if it is a self-built list but sometimes you just have to do it so that the subscribers that are interested in your product still receive your email in their inboxes.

Why not also get some feedback from your campaigns whilst going through the re-activation process?  If you can see what some of the less frequent readers of your campaigns are interested in, you could start to refine your campaign to be more universally appealing.

mailingmanager is a full e-marketing solutions company that also offers spam filter analysis on its customers email campaigns.  Visit the website or contact the company on info@mailingmanager.co.uk 

This entry was posted on Wednesday, January 2nd, 2008 at 12:44 pm and is filed under list hygiene, list building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.